Research desk
Questions worth resolving before the next budget or build decision.
Each brief separates source facts, model assumptions and operating implications. New work is selected by a live opportunity radar—not a fixed editorial calendar.
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MARKETING ANALYTICS · RAPID DIAGNOSTICCPA Spike? Test the Measurement Chain Before Cutting Spend.
Six checks that separate a real efficiency event from conversion lag, reporting mismatch or broken collection.
Download the anomaly log ↗PRODUCT & GTM · TIMELY FRAMEWORKAI Builds the B2B Shortlist. What Wins the Validation Stage?
A five-stage evidence path from machine discovery to a decision an internal champion can defend.
Use the validation audit ↗UA ANALYTICS · TIMELY ANALYSISAttribution vs. Incrementality: The Assisted Own Goal Problem
How to avoid cutting the channel that created demand while funding the one that captured it.
Read the brief ↗CAUSAL & ML MODELING · EVERGREENCan Your MMM Support a Causal iROAS Claim?
A six-gate release standard separating predictive fit from defensible budget evidence.
Read the release standard ↗LIVE QUEUE
What the radar is watching next.
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UA ANALYTICS
What geo experiments add beyond attribution
RESEARCHING06
PRODUCT & GTM
A CFO-ready proof packet for AI buying decisions
RESEARCHINGFOLLOW THE WORK